Your personal CMO in your inbox—giving you smarter strategy and maximum ROI.
What Is
The Digital Directive?
Built for Small Business Owners Who Deserve Smarter Growth
If you’re spending thousands a month on agencies, ads, or media, you can’t afford to guess. You need real results—and a strategy that makes every dollar count.
The Digital Directive delivers real-time, data-driven strategies and expert insights—giving you the same high-level guidance you’d expect from a Chief Marketing Officer, without the overhead.
Whether you’re running your own campaigns, managing a team, or working with an agency, The Digital Directive puts smarter marketing, better spending, and faster growth directly in your hands.
And because real growth needs real support—you’ll also have direct text access to me and my team for gut checks, feedback, and hands-on advice when you need it.
No bots. No guessing. Just real experts helping you move faster, smarter, and with more confidence.
Whether you’re running your own campaigns, managing a team, or working with an agency, The Digital Directive puts smarter marketing, better spending, and faster growth directly in your hand.
Does this sound like you?
Feeling lost with your marketing strategy? You know you should be doing more, but don’t know where to start?
Are you wasting money on marketing efforts that aren’t delivering results?
Already working with an agency but struggling to see the return on your spend?
Have an in-house marketing team but struggling to lead them with your own limited knowledge?
Join Us Today to Get Clear on Your Marketing Strategy and Start Seeing Real Results
The Digital Directive Solution
Expert knowledge and strategic guidance to help you make more-informed marketing decisions.
Proven Campaign Examples from brands like yours to show you what works—and what doesn’t.
Insider Secrets to create standout marketing that delivers real ROI.
Personalized feedback, analysis, and answers to your biggest questions and data.
Confidence to make decisions and grow your marketing and advertising success.
A trusted partner to keep you informed and educated on what you really need to know about marketing and advertising.
We combine agency-level expertise with personalized support to make your marketing and advertising dollars work harder.
Meet Ben Smithee, Your New CMO
Hi, I’m Ben Smithee. For the last decade, I’ve helped hundreds of small and medium businesses accelerate growth and dramatically increase their ROI. I’ve worked with top brands and my team and I now want to bring this expertise directly to you—without the agency price tag.
What You Get By Joining the Digital Directive
Each week, you’ll receive everything you need to elevate your business:
Weekly Marketing Insights
Ready-to-implement strategies backed by our agency’s expertise working with businesses just like yours.
Live FAQ Calls
Join monthly group calls to get direct guidance from Ben, his team, and his network of executive experts while having your questions answered.
Text Support
Send your questions directly to us and receive expert advice tailored specifically to your business needs.
Exclusive Access to The Vault
Your go-to library for best practices, guides, deeper marketing insights, and an index of all newsletters and FAQ recordings.
Ready to See Real Results?
Don’t let another week slip by without a clear plan for growth or aligning your marketing goals and your business goals. Become a member today and discover why small businesses trust The Digital Directive to unlock their growth.
Choose Your Membership Plan
Core
Weekly Email with Strategies
Access to The Vault
Monthly Live FAQ Call + Recordings
Pro
Weekly Email with Strategies
Access to The Vault
Monthly Live FAQ Call + Recordings
*Direct Text Support from Ben + His team*
*Exclusive Content*
“Ben’s digital agency has revolutionized our marketing strategy, taking our family entertainment business to new heights. His extensive experience and innovative approach to marketing techniques, typically seen in diverse industries, were game-changers for us.”
Troy J. Sacco, Five Star Parks
FAQs
Can this help if I'm already working with an agency?
Yes, The Digital Directive was designed for business leaders that already have an agency partner, or someone internally managing their day-to-day marketing and advertising. Think of it as insurance for your marketing spend—we provide examples, benchmarks, and insights to ensure your agency is delivering the best results. Plus, we help you understand what to look for and ask for from your agency to see if they are maximizing ROI.
What if I don’t have a big marketing budget?
The Digital Directive is designed with small and medium-sized businesses in mind, offering high-value, low-cost strategies that make a big impact. Our goal is to help you get the most out of every marketing dollar.
Is this suitable for established brands or just startups?
Both! Whether you’re just starting out or have been in business for years, The Digital Directive offers fresh perspectives and advanced techniques to help you grow and refine your marketing strategy and get the most out of the money you’re already investing in marketing and advertising.
Does this include examples of successful marketing campaigns?
Yes! We share proven strategies and case studies from top-performing brands to inspire and guide your efforts.
How is The Digital Directive different from other marketing services?
The Digital Directive is meant to help you understand marketing and advertising strategies that will actually grow your business – so that you can make smarter decisions. This is a compliment to your agency partnership and internal team, not a replacement. With text support and live FAQs, you can get personalized answers to your marketing questions. Each email is packed with practical examples and proven strategies, so you can immediately apply what you learn to grow your business. This hands-on, industry-specific approach ensures you’re equipped with the tools and insights to stay ahead of the competition. Digital Directive is the perfect sized support and price to optimize your marketing spend.
Can I cancel my subscription?
Yes, you can cancel at any time directly from your account or by contacting support.
How does text support work?
With our Pro Plan, you can text us your marketing questions, and our team of experts will provide personalized answers and resources within 48 hours. It’s like having a CMO on speed dial.
What’s the difference between Core and Pro memberships?
Both memberships give you access to weekly strategies, the full Vault of resources, and our monthly live FAQ calls.
The Pro membership takes it a step further:
- Priority support: Your questions get bumped to the front of the line during live FAQs.
- Direct text access: You can text Ben and his team directly for quick feedback, strategy advice, or marketing gut checks.
- Exclusive content: Get bonus insights, tools, and playbooks reserved only for Pro members.
If you want faster access to personalized advice and even more support between newsletters, the Pro membership is the way to go.