Strategic Marketing in Today’s Digital Landscape
by Elise Poeana
We all know that marketing is crucial to the success of your business - large or small - but how do you execute in a way that makes sense for your brand, community, and customers?
It isn’t enough to just spend a bunch of money on today’s top digital media platforms. Messaging, voice, and content have to match your brand ethos while tying back to your business goals to successfully drive new business forward while keeping you top of mind for existing customers. Even more important than how much you spend is how and where you spend your marketing dollars.
Here at TSG, we work with clients across industries to connect their products and services with customers authentically and cost-effectively. To truly be a competitor in today’s digital landscape, all content needs to look, sound, and feel like you. Beyond wanting to sell to your customer, you need to truly want to connect with them and match them with a product you believe they will love -- not just something you would love to sell.
Our team plans out our client’s marketing plan by breaking apart business goals by yearly, quarterly, and monthly initiatives. All paid, organic, and in-store (or behind-the-scenes) content works together and ties back to an overarching messaging story. Looking to sell more engagement rings? Simply running ads promoting your selection isn’t enough. Weekly social posts, long-form video and blog content, email blasts, Instagram stories, in-store initiatives, and paid advertising all play a role in our client’s marketing strategies.
Consistency across platforms is key as it allows for a full journey through a customer funnel and also provides customers with a well-rounded brand experience. Our paid ads work in tandem with our monthly social media content strategy. The messaging and information sent in a customer email ties back to a recent blog post or video.
It is this approach that sets our clients apart as thought leaders and experts. If you’re looking to bring a new level of innovation and success to your own business, take a step back and think about where you’d like your business to be in 5 years. Growing your business by $250,000 a year could be as simple as 1 additional engagement client per week.