by Erin Lashley
The key to writing good hashtags is planning ahead to curate a library of hashtags that you can pull from when scheduling out your content. This will allow you to have a better workflow and be more efficient with your time as a content creator. The more work you can do upfront, the more you can create quantitative, quality content.
The best way to find good hashtags is to use the search feature in the Instagram App and search “Tags” for keywords users would use to find your content. You’ll notice each hashtag has a set number of posts associated with it. The key here is to collect a list of hashtags that have a variety of posts associated with it.
For example, look for hashtags that have between 10,000 - 50,000 posts, 50,000 - 200,000 posts, 200,000 - 500,000 posts, etc. Having hashtags that reside in larger pools may get your content seen by more people but some hashtags are so oversaturated that your content may not get seen at all.
Once you have a full library of 50-75 hashtags when you go to write a post, alternate between each category listed above and pick 3-5 hashtags. Don’t forget to include content-specific hashtags such as store location, brand, and other hashtags that are relevant to the context being posted about.
Each post in your content calendar should include no more than 30 hashtags. If you exceed that amount, Instagram will remove your caption and only post your picture or video, especially if you’re posting through a scheduling platform like Later.com.
Having a good hashtag strategy can help ensure that your content is seen by more people which is exactly what you want!