Strategic Marketing in Today’s Digital Landscape
by Elise Poeana
We all know that marketing is crucial to the success of your business - large or small - but how do you execute in a way that makes sense for your brand, community, and customers?
It isn’t enough to just spend a bunch of money on today’s top digital media platforms. Messaging, voice, and content have to match your brand ethos while tying back to your business goals to successfully drive new business forward while keeping you top of mind for existing customers. Even more important than how much you spend is how and where you spend your marketing dollars.
Here at TSG, we work with clients across industries to connect their products and services with customers authentically and cost-effectively. To truly be a competitor in today’s digital landscape, all content needs to look, sound, and feel like you. Beyond wanting to sell to your customer, you need to truly want...